Midwest Privacy Policy

We are dedicated to protecting the personal information of our customers and employees. Our privacy policy is a formal statement of principles concerning the minimum requirements for the protection of personal information provided by our customers and employees. We are committed to meeting or exceeding the privacy standards established by federal and provincial legislation. Our information handling practices comply with the Personal Information Protection Act (Alberta), and the Personal Information Protection and Electronic Documents Act (Canada).

The scope and application of our privacy policy are as follows:

  • The policy applies to personal information about our individual customers and employees that is collected, used or disclosed by us.
  • The policy applies to the management of personal information in any form whether oral, electronic or written.
  • The policy does not impose any limits on the collection, use or disclosure of the following information by us:
    • A customer’s name, address, telephone number and e-mail address, when listed in a directory or available through directory assistance;
    • An employee’s name, title, business address (including e-mail address) or business telephone or fax number; or
    • Other information about the customer or employee that is publicly available and is specified by regulation pursuant to Personal Information Protection Act or the Personal Information Protection and Electronic Documents Act.

Our Ten Privacy Principles

We are committed to maintaining the accuracy, confidentially and security of your personal information. As part of this commitment, we have established ten privacy principles that govern our information handling practices. These principles are:

Principle 1: Accountability

We are responsible for personal information under our control and we have designated the Director of Human Resources and one representative from Midwest Property Management – these individuals are accountable for our compliance with the privacy principles.

Principle 2: Identifying Purposes for Collection of Personal Information

We identify the purposes for which personal information is collected at or before the time the information is collected.

Principle 3: Obtaining Consent for Collection, Use, or Disclosure of Personal Information

We obtain the customer’s consent to the collection, use or disclosure of personal information, except where required or permitted by law.

Principle 4: Limiting Collection of Personal Information

We limit the collection of personal information to that which is necessary for the purposes identified. We collect personal information by fair and lawful means.

Principle 5: Limiting Use, Disclosure and Retention of Personal Information

We do not use or disclose personal information for purposes other than those for which it was collected, except with the consent of the individual or as required by law. We retain personal information only as long as is necessary for the fulfillment of those purposes.

Principle 6: Accuracy of Personal Information

Personal information is maintained in as accurate and up to date form as is necessary to fulfill the purposes for which it is to be used.

Principle 7: Safeguarding Personal Information

We protect personal information by employing security safeguards appropriate to the sensitivity level of the information.

Principle 8: Openness Concerning Policy and Practices

We make available to our customers and employees information concerning the policies and practices that apply to the management of their personal information.

Principle 9: Customer and Employee Access to Personal Information

Upon request, customers and employees will be informed of the existence, use and disclosure of their personal information, and be given access to it. Customers and employees may verify the accuracy and completeness of their information, and may request that the information be amended where appropriate.

Principle 10: Handling Customer Complaints and Suggestions

Customers or employees may direct any questions or inquiries with respect to the privacy principles outlined above or about our practices by contacting our privacy officer.

Google Analytics

The Midwest Properties Website uses Google Analytics to collect traffic information. Google Analytics uses cookies to help us analyze how users use our Website. The information collected by Google is used for the purpose of evaluating users’ Website activity.

Google AdWords, Google Remarketing and Google Demographics and Interests Reports

We use Google AdWords, Google Remarketing and Google Demographics and Interests Reports technology. For measuring conversion with Google AdWords, a conversion tracking cookie is placed when a user click on a Midwest Properties ad. This conversion tracking cookie expires after 30 days and is not used for personal identification. The conversion tracking cookie allows us to review the performance of our ads.

When you click on one of our ads, a Google Remarketing cookie is placed, which helps to serve our ads to you at a later time. Remarketing cookies expire after 30 days and are not used for personal identification.

Data from Google’s Demographics and Interests Reports (such as age, gender and interests) is used with Google Analytics to better understand and market to our audience groups.

If you are uncomfortable and/or do not agree with our use of Google Analytics, you may opt-out. Using the Ads Settings, you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. You can also review Google Analytics’ currently available opt-outs for the web.


Questions, Concerns and Complaints

If you have questions about our privacy policies or have a concern or complaint about privacy, confidentiality, or our information handling practices, please contact our Privacy Officer, Director, Human Resources at 780.420.4072.